“Sometimes all it takes is a fresco for the heart of a building to start beating in unison with the souls and beings that inhabit it. I cultivate this poetic wall art every day with my customers” FRANCK BLERIOT (FBL)
Poetry, elegance and a lever for transformation.
Monumental art in business: when the poetic fresco becomes a lever for transformation
Art has always been a mirror of society, a way to question our environment and arouse wonder. In the business world, it is now finding fertile ground to unfold in an unprecedented way, through monumental murals that play on the encounter between aesthetics, meaning and interactivity. Far from being simple decorations, these frescoes are imposing themselves as real tools of communication and cohesion, capable of transforming the perception and reading of places. Integrating such a work into a professional space means bringing a poetic breath into the heart of productivity, while establishing an intimate dialogue with the people who inhabit it.
These murals in companies demonstrate how the marriage of monumentality, poetry and intimacy can enrich both the brand identity and the daily experience of employees and visitors.
Art and poetic fresco in the professional environment: more than just an ornament
For a long time, the idea of corporate art was sometimes reduced to a few discreet paintings hung in the lobby or sculptures installed in a corner of the lobby. Today, the artistic approach is gaining in scope and ambition. The murals take the form of large-scale works, designed to be fully integrated into the architecture of the building and the dynamics of life at work. This desire to impact the visual environment in a deeper way comes from the awareness of the role that culture can play in the motivation, well-being and creativity of employees.
Beyond the decorative aspect, a monumental work becomes a landmark, a rallying point for employees. It not only dresses the walls, but creates a complete universe in which everyone can project themselves. A mural, especially when it is designed in a personalized way, can express a company’s philosophy, its history, its values or its desire for innovation. It thus goes far beyond simple decoration; It helps to create a unique atmosphere, in which the work is part of a larger and more inspiring context.
The monumental effect of a mural: when space tells a story
The monumentality of a fresco is not only a question of physical dimension. It manifests itself through the immediate visual impact that the work provokes, its power to tell a story, to arouse wonder or to invite reflection. By occupying an entire wall, or even several sections of the same building, the fresco dialogues with the space in an unprecedented way. The architectural lines, the play of light and the movement of people within the company become elements with which we compose.
In this context, the work acts as a pivot around which the space is reorganized. Corridors, common rooms, relaxation and dining areas change their face under the influence of this strong visual presence. The monumental fresco attracts and guides the eye, sometimes revealing unsuspected perspectives. The corners, nooks and crannies and interior volumes then take on a new value, helping to reinvent the way everyone perceives and inhabits the place.
When poetry invites itself on the walls
If monumentality captures attention, poetry holds it. It’s about creating a visual language that doesn’t just “fill” a space, but transforms it into a truly sensitive narrative. Poetry in the broadest sense – whether purely literary, pictorial or metaphorical (Sic… in the midst of a metamorphoze) – brings depth to the fresco. It is this that makes it possible to reconcile the grandiose with the intimate, the brilliance with the delicacy.
In a professional environment, mural poetry can have several functions. First, it helps to break up the potential monotony of spaces designed for productivity or functionality. It opens up a dream interlude, a space to breathe in everyday life often punctuated by appointments and goals to be achieved. Secondly, it conveys emotions and values: whether it is to tell the story of a company, to celebrate the diversity of its employees or to highlight the link with a territory, poetry makes the message more universal and more empathetic. Thus, the fresco can act as an emotional bridge between the different occupants of the place, reminding us of the meaning and purpose of their joint work.
Intimacy, a surprising asset in the collective space
The idea of monumentality is frequently associated with grandeur, or even with a certain form of distance. However, the strength of a mural lies precisely in its ability to touch the intimacy of the people who come into contact with it on a daily basis. The artist, in his approach, takes care to design the work in such a way that it can resonate with the sensitivity of each person, without ever crushing or imposing an authoritarian point of view. It is not a question of filling a wall to affirm the power of art, but of creating a dialogue where each individual can project his or her own story, his or her own imagination.
This intimacy is also found in the possibility of interacting with the work. Some murals include tactile elements, QR codes leading to additional content, or parts of the décor that change throughout the day, depending on the light or the presence of people. In this context, the monumental then becomes personal, because everyone can, in their own way, appropriate a fragment of the visual universe created by the artist.
The interactivity of a fresco at the service of meaning
Increasingly, companies are looking to integrate interactive devices into their spaces. These can be digital signs, touch terminals, mobile applications or even augmented reality. And why not combine these technologies with wall art? A monumental fresco can thus be coupled with a digital experience: the user, thanks to his smartphone, can immerse himself in a virtual universe that extends or completes what is represented on the walls.
This marriage between physical work and digital interactivity makes it possible to directly involve employees, visitors or customers. Beyond the simple decorative role, the fresco becomes a platform for sharing, discovery and play. Companies can leverage this interactivity to communicate values, products, strategy, or story. For example, a motif in the mural can refer to a specific storytelling: by scanning it, you discover a mini-documentary on the company’s milestones or an inspiring message from management. Thus, art is fully integrated into the company’s culture and reinforces its identity.
A tool to unite teams and enhance the brand
Far from being a secondary investment, the creation of a monumental interior and exterior fresco within a company can generate tangible benefits in terms of management and communication. First, it can be a unifying project for the teams, especially if employees are invited to participate in its development. We sometimes see artists offering workshops where employees contribute to the design, or even to the realization of part of the work. This collaborative process reinforces the sense of belonging and promotes dialogue between different departments or professions.
Secondly, a mural that resonates with the brand’s values reinforces the company’s image. It can be a strong asset in external communication, by demonstrating an openness to creativity and uniqueness. Visitors, partners or potential customers who discover a hall adorned with a poetic monumental fresco will remember it with a striking memory, associated with the professionalism and audacity of the structure that welcomes them. In addition, in the age of social networks, a photogenic mural can easily be transformed into a point of attraction and a medium for viral content, increasing the visibility of the company.
The everyday experience: well-being and creativity
A monumental mural is not only designed to impress, it must also have an impact on the well-being of the employees who work with it day after day. Research in neuroscience and environmental psychology suggests that regular exposure to quality artistic stimuli can reduce stress, boost creativity, and boost motivation. When we talk about poetic murals, we are talking about a visual universe that offers a real “breath” in the tumult of professional life.
Moreover, the work can prove to be a source of sensory stimulation. Colours, shapes and composition influence mood and can create a climate for innovation. In a brainstorming space, for example, the presence of a mural full of movement and inspiring motifs can encourage the free flow of ideas. Conversely, in a resting or relaxing space, softer tones and subtle designs can promote relaxation and mental regeneration. Thus, the fresco is integrated into the objectives of each space of the company, modulating its artistic tone according to the use.
The importance of choosing the Metamorphoze workshop
For a monumental fresco to reach its full potential, it is essential to surround yourself with artists whose sensitivity and know-how match the company’s ambitions. The choice of style, techniques and theme must be carefully considered. At Metamorphoze, everyone listens and observes every moment to better understand you.
The dialogue between the company and our artists, including FBL (Franck Blériot), is essential to define specifications that allow enough creative freedom while ensuring consistency with the culture and brand image. The result must be authentic, reflect the soul of the company, while bringing that extra soul that makes the specificity of art. It can be useful, before the launch of the project, to make models, sketches or even digital prototypes to test the visual and emotional impact on future viewers.
Inspiring examples: an overview
Around the world, several companies have already seized the opportunity to use murals to magnify their spaces and strengthen their communication. For example, the headquarters of the Palatine banks, the famous video game studio Arkane, Renault Trucks and Volvo Group, In extenso… references from our Métamorphoze workshop.
In any case, the common point of these creations is the desire to transcend simple ornament to offer a coherent narrative, an artistic vision that carries meaning.
A living experience that evolves over time
One of the major assets of a monumental fresco lies in its ability to be long-lasting, while adapting to changes in the company. Unlike a temporary exhibition, the fresco is intended to accompany the daily life of employees in the long term. However, this does not mean that it remains frozen. Some artists offer regular interventions to touch up or complete the work over the years, depending on the evolution of the company, communication campaigns or significant events.
This perpetual updating reinforces the idea of interactivity and proximity: the fresco becomes a real living “logbook”, a witness to the history of the company. Employees can be involved in these changes, expressing their feelings, their desires, and participating in the continuous transformation of the space. In this way, the work is anchored in the collective memory of the company, while remaining open to new beginnings.
Challenges and practical considerations
Of course, creating a monumental fresco in a company requires a certain number of precautions. The choice of materials, the mastery of painting techniques, the durability of the work and safety standards (especially if the fresco covers exterior surfaces) must be carefully studied. Budget constraints and completion times must also be taken into account. Depending on the complexity of the project, it may be necessary to plan several weeks or even months of work.
In addition, it is important to respect everyone’s sensitivity. A work that is too bold or provocative may disturb some employees, while a fresco that is too consensual may not arouse the desired emotion. Finding the right balance between artistic originality and the cultural coherence of the company is a delicate exercise. The ideal is to carry out consultations beforehand and to promote the co-construction of the project, so that the fresco is perceived as an enrichment and not as an imposition.
Beyond the walls: digital and media extension
As an extension of the monumental fresco, digital communication makes it possible to multiply the impact of the work. Social networks, websites, company blogs or newsletters are all channels to tell the story of the creation, show the different stages of the process and collect the community’s impressions. This digital extension is particularly interesting for companies with several sites or subsidiaries: the mural located in the main headquarters can “travel” virtually, bringing together geographically dispersed teams.
In addition, it is possible to add a multimedia dimension to the fresco. Motion sensors can be installed to vary the light or video projections depending on the number of visitors to the space. Sound atmospheres can accompany certain areas of the work, offering a unique synesthetic experience. Thanks to these devices, the fresco ceases to be a static object to become a real artistic, participatory and evolving ecosystem.
The impact on the employer brand
Today, companies are increasingly aware of the importance of employer branding in attracting and retaining talent. An original, aesthetic and stimulating work environment is a strong argument for attracting creative profiles or those looking for a more human atmosphere. By offering a monumental fresco that is both poetic and interactive, the company shows that it values innovation and artistic expression, that it is ready to invest in the well-being of its employees and to offer them an inspiring working environment.
The employer brand is nourished by all the experiences lived by employees, their sense of belonging and the way they talk about their professional environment around them. A mural that causes a sensation, that arouses pride and enthusiasm, therefore becomes a major asset to strengthen the company’s reputation. Employees become ambassadors themselves, sharing photos and stories on social networks, testifying to the cultural vitality of their workplace.
A sustainable and responsible investment
Beyond the purely artistic aspect, the creation of a monumental fresco can be part of an eco-responsible approach. Companies can choose eco-friendly paints without harmful solvents and ensure that the project’s carbon footprint is reduced (for example, by choosing a local artist or limiting the transport of materials). By incorporating messages related to sustainable development, the mural can also become a symbol of a strong societal commitment, echoing growing expectations in terms of environmental responsibility.
The durable nature of the work – designed to withstand the vagaries of time and architectural developments – also enhances the company’s heritage. Unlike other ephemeral forms of communication, a fresco can last through the years and continue to convey emotions and values. It thus contributes to building a solid and lasting identity, which is part of the very history of the walls.
Wall art as a catalyst for meaning and emotion
In short, integrating poetic monumental murals within a company responds to several major challenges: redefining the perception and reading of places, creating a climate conducive to creativity and well-being, asserting a strong visual identity, and strengthening the sense of belonging. These works, which combine impact and monumentality with an intimate and interactive dimension, have the power to change the way we look at the work environment. They arouse curiosity, invite contemplation and create an emotional connection with all those who frequent them.
In a constantly changing professional world, where the search for meaning occupies an increasingly central place, the monumental fresco proves to be a remarkable vector of inspiration and expression. A real bridge between the company, the artist and the employees, it helps to humanize spaces, stimulate team cohesion and strengthen the brand image. Basically, mural art is not just a beautiful ornament: it is a universal language, capable of touching everyone’s imagination and giving meaning to the stories we build collectively. It is this ability to combine intimacy and monumentality, poetry and interactivity, that makes the fresco a valuable asset for transforming companies, their places and their cultures.
Benefit from all the services of the group and the Métamorphoze workshop. + 280 projects in Europe.
- Planning and Layout Department
- Monumental Fresco Factory
- Design and Artistic Signage Factory
- Factory of Custom Window Stickers
- Signage design office
- Sculpture and hand-painted canvas manufacturing division
- Writing and Poetry Centre
The Metamorphoze group is also a centre of complementary experts with Signalétique.art and Vitrophanie.art