How do I celebrate my company’s anniversary or inaugurate my new premises? What if the strong idea, the striking event, was a monumental fresco?

Guide and advice by: Franck Blériot, founder of the mural art workshop Métamorphoze.

For more than 15 years, our workshop has become the reference in France for the creation of monumental frescoes indoors and on facades, with more than 300 installations made for companies, head offices and industrial sites.

When a manager asks me:

“How do I celebrate my company’s anniversary? How do I inaugurate my new premises? What ideas for a memorable event?”

My answer is often the same:

Create a monumental mural as a manifesto of the company.

A mural for a company anniversary or an inauguration is not just a decoration: it is a strong gesture, a visual narrative that tells the history and vision of the company for the years to come.

1. Why is a monumental mural a powerful idea for a company anniversary or inauguration?

1.1. A manifesto visible from afar (and for a long time)

A monumental fresco – indoors in a hall, or on a company façade – becomes:

• a manifesto of your values,
• a symbol of your company anniversary (20 years, 40 years, 50 years, etc.),
• A durable marker, long after the event.

Where an evening, a cocktail party or a seminar passes, the fresco remains:
Every employee, every visitor, every customer sees it on a daily basis.

1.2. An event that unites and makes us proud

Around the fresco, the company anniversary event or the inauguration of new premises becomes a moment of pride:

• Revelation of the fresco live,
• Speech of the leader in front of the work,
• team photos,
• Story of the company’s history projected on the fresco.

Employees recognize themselves in this collective picture:

“We are part of this history.”

1.3. A tool for attractiveness for the years to come

For the employer brand and the external image, a monumental fresco:

• offers a unique background for your photos, videos, social networks,
• immediately sets the tone for candidates and visitors,
• concretely illustrates your commitments (innovation, territory, CSR, culture, etc.).

The idea is no longer just to “make an event”, but to leave a trace.

2. How to transform a fresco into a real birthday or inauguration event?

2.1. Before: co-constructing the narrative

With Metamorphoze, a fresco project for a company anniversary or inauguration begins with a listening phase:

• history of the company, key dates, founders, places, professions;
• vision for the next 10 or 20 years;
• values to be highlighted (commitment, innovation, community, etc.).

We transform these elements into an artistic concept :

• a heritage fresco (past, roots, territory),
• A fresco turned towards the future (innovation, openness, ecological transition, etc.),
• or a past/future diptych, as in the example below.

2.2. During: Revealing the mural as a highlight of the event

On the big day, the fresco becomes the heart of the event :

• unveiling of the fresco (veil removed, light, music),
• Speech of the leader in front of the fresco,
• explanation of the visual narrative by the artist,
• Official photos of the company anniversary or inauguration.

It is a very powerful moment, often more memorable than a simple ribbon cut.

2.3. After: bringing the manifesto to life

After the event:

• the fresco is integrated into the company’s communication,
• it appears in annual reports, customer visits, HR support,
• it becomes a landmark in the daily life of the teams.

3. Three concrete examples of murals for company events and anniversaries

3.1. Explorair – 20 years: a new identity of places

For its 20th anniversary, the company Explorair wanted to do more than just an event.
It has chosen to adopt a new identity of premises in its head office, with:

• a heritage fresco that tells its history and its roots,
• A fresco turned towards the future, more contemporary, linked to innovation and development.

The result: a real inner artistic journey , conceived as a manifesto.
👉 See the project:
Wall decoration and signage – new place identity for Exploreair

This fresco now accompanies each visit and is a permanent reminder:

“This is where we came from, this is where we are going.”

3.2. Mutuelle des Motards – 40 years: a monumental fresco of the façade

For its 40th anniversary, the Mutuelle des Motards wanted to mark the occasion with a large-scale event …
and by a strong gesture in the public space: a monumental fresco on the façade of his headquarters.

This fresco:

• takes up the visual codes of the biker world,
• celebrates 40 years of commitment,
• affirms the unique identity of the mutual in the city.

👉 See the project:
Monumental fresco – 40 years of commitment by the Mutuelle des Motards

Here, the company anniversary becomes visible from afar, day and night, for employees, policyholders and local residents.

3.3. Korean group – inauguration of a new factory in France

Another situation: a Korean group that sets up in France and inaugurates its new factory.
On the occasion of this inauguration, he commissioned us to create a monumental contemporary fresco :

• a tribute to Korean culture,
• dialogue with the industrial architecture of the site,
• symbol of the group’s roots in France.

👉 See the project:
Contemporary monumental fresco for the inauguration of a factory of the Chois Sias group

During the ceremony, the fresco served as a backdrop for the official speech, photos and the media: an event based on a work that will remain.

4. Why choose Atelier Métamorphoze for your birthday or inauguration fresco?

4.1. A workshop specialising in monumental frescoes

Métamorphoze is a French mural art workshop specialising in:

• the interior and exterior monumental fresco ,
• the creation of corporate identity venues,
• the design of graphic paths for head offices, factories, offices.

With more than 300 frescoes and monumental installations created, we have developed a unique expertise to transform a company anniversary or an inauguration into a strong artistic project.

4.2. Comprehensive support: from idea to event

For your event fresco idea , we will help you:

1. Consulting & storytelling
   • define the message of your birthday or inauguration,
   • choose the ideal location (hall, façade, monumental staircase, patio, etc.).
2. Artistic creation
   • graphic research, sketches, models,
   • integration of your history, your key dates, your vision.
3. Production & installation
   • creation of the fresco (painting, large format printing, mixed media),
   • coordination with your works, HSE, communication teams.
4. Event staging
   • advice for the unveiling of the fresco,
   • Integration into the program of the company anniversary or inauguration.

5. Some ideas for your next company anniversary or inauguration

Here are some ideas we’ve already implemented or come up with:

• “Fresco revealing” event : falling veil, music, storytelling.
• Guided tour of the new premises, punctuated by a series of small frescoes.
• Participatory fresco : part of the work is completed live by the employees.
• Time-lapse video of the creation of the fresco, projected on the evening of the company’s anniversary.
• Manifesto fresco on the façade + mini-site explaining the meaning of each graphic element.

Each time, the fresco becomes more than a decorative idea :
This is the common thread of the event, the symbol of this moment in the history of the company.

Shall we talk about it?

• Are you looking for a way to celebrate your company’s anniversary ?
• Are you wondering how to inaugurate your new premises with a really good idea for an event?

The monumental fresco, inside or on the façade, is a manifesto :

• it tells your story,
• it expresses your vision,
• it brings your teams together,
• It reinforces the attractiveness of your company during the event. and well after.

To turn your company anniversary or inauguration into an unforgettable moment, you can discover our complete achievements on:
👉 https://metamorphoze.art

and share your project with us (anniversary date, type of event, idea of place) so that we can imagine together the fresco-manifesto that will carry your company for years to come.