In this ambitious project, we imagined and produced a series of unique, hand-drawn frescoes, designed as a real staging of Industry 5.0, communication, the sharing of know-how and the human values of the company.
SEW Usocome is not just a state-of-the-art manufactory: it is a place where technology advances thanks to the women and men who, every day, bring innovations to life.

These frescoes and wall decorations have been designed to enhance the company’s culture, warmly welcome employees, customers, partners and visitors, and strengthen the attractiveness of the site to future talent.

A Reimagined Entrance Hall: Wall Art as a First Impression

The lobby of a company is much more than a place of passage: it is its business card, its first message, its first gesture of welcome.

At SEW Usocome Forbach, we wanted to transform this space into an immersive graphic universe, capable of:

• communicate the company’s industrial vision,
• to transmit its history and values,
• valuing its teams,
• and create a contemporary, inspiring environment that matches its technological level.

The frescoes and wall decorations created in the hall play on line, finesse, continuous line, like a graphic language specific to the company: precise, human, dynamic.

The visitor enters a space where the walls tell a story — that of a modern, agile, responsible and profoundly human industry.

A 100% hand-drawn aesthetic fresco: uniqueness, authenticity, precision

All the wall decorations have been entirely hand-drawn, using our exclusive technique:

• a continuous, lively, expressive line,
• light shadows created by layering,
• Personalized brushes,
• a composition thought out as a narrative thread,
• A contemporary, sober, controlled design.

This artisanal approach gives the frescoes a human presence, a unique character that digital tools cannot reproduce.

Each line translates a gesture; Every detail becomes an authentic trace.

Industry 5.0: when people and technology move forward together

One of the central artistic axes was to represent Industry 5.0, where man and machine collaborate in an intelligent and harmonious balance.

Our frescoes show:

• collaborative robots,
• connected machines,
• Stylized data flows,
• communication networks,
• iconic SEW mechanical parts,
• human silhouettes in action,
• precision gestures,
• abstract diagrams reminiscent of digital engineering.

These graphic elements are not juxtaposed: they are intertwined as in an industrial choreography.
This tells the story of SEW Usocome’s vision: a high-performance, intelligent, collaborative industry.

People at the heart: celebrating the women and men of the company

Because innovation does not exist without those who create it, we have deliberately given an important place to human figures.

The frescoes show:

• technicians,
• engineers,
• operators,
• employees in meetings,
• gestures of cooperation,
• postures of knowledge transmission.

These stylized silhouettes bear witness to a central message:
SEW Usocome is nothing without their skills, passion, rigor and commitment.

We wanted to make these wall decorations a silent but powerful tribute to the site’s teams.

The waiting area: a welcoming place dedicated to well-being. An obvious craft wall decoration.

In the waiting area, the objective was clear: to create a soothing, warm area where you feel immediately welcome.

We have integrated:

• words of welcome,
• phrases of encouragement,
• positive formulas,
• in several languages (French, German, English, etc.),
• in homage to the international character of the company.

These hand-drawn words intertwine with industrial symbols to form a benevolent and contemporary décor.

The visitor, whether an employee, candidate, auditor, partner or customer, understands from the moment he arrives that he is considered, respected and expected.

Total coherence between design, architecture and visual identity

The frescoes are in harmony with:

• furniture,
• materials (metal, glass, concrete, wood),
• the company’s colours,
• the general architecture of the hall.

We worked in an integrated design logic, where the wall art becomes an essential element of the place, and not a decorative addition.

The walls, lines, perspectives and lighting have been studied to create a balanced, legible and elegant whole.

An attractiveness tool for employees and future talents

One of the major challenges of SEW Usocome was to:

• enhance its image,
• strengthen pride in belonging to the company,
• attract new talent,
• modernising the reception area,
• Improve the employee experience.

Thanks to these murals, the company now offers:

• An iconic lobby

Immediately recognizable, memorable, just like his know-how.

• An inspiring place for employees

A space that talks about their work, their values and their essential role.

• An attractive environment for candidates

A strong sign: SEW Usocome is investing in the quality of life at work and the aesthetics of its site.

• A strong and modern visual identity

At the service of well-being, performance and communication.

A fresco as a narrative thread: innovation, exchange, future

Through these wall decorations, we sought to create a narrative, a kind of visual journey that accompanies the visitor from the moment he enters.

This story follows three main axes:

1. Innovation

Machines, digital flows, collaborative robots.
A tribute to SEW’s pioneering technology and solutions.

2. The human

Professional gestures, silhouettes, cooperation, transmission.
Team recognition, the heart of Industry 5.0.

3. The future

Symbols of agility, lines projected forward, open structures.
A dynamic vision, focused on growth and evolution.

A strong mural identity for a company looking to the future

With these contemporary wall decorations, SEW Usocome Forbach now has a transformed entrance hall, a warm waiting area and a unique visual identity, which reflect both:

• its modernity,
• its technological excellence,
• its human roots,
• its ambitions for the future.

These frescoes, all hand-drawn, embody the harmonious marriage between art, industry and innovation, and give the site an emotional dimension, essential to value the people who work there.

SEW Usocome now has a hall that tells stories, a décor that welcomes, a space that inspires.

A place where Industry 5.0 takes shape.
A place where people and technology move forward together.