This ambitious project brings together the world of football, the memory of Racing Club de Strasbourg Alsace (RCSA), but also graphic poetry inspired by Saint Exupéry, a figure of freedom, humanism and imagination.

Each lounge tells a story, a fragment of the club’s life, a symbol of the neighbourhood, a sporting emotion.

Created by hand, thanks to an exclusive technique of the Métamorphoze workshop — custom-made brushes, expressive brushstrokes, singular lines, graphic textures — these frescoes constitute a plural, coherent and immersive work.

A global artistic project to give a strong identity to the Meinau fairs

The renovation of the lounges at the Stade de la Meinau is a key moment for the club.
More than just reception areas, these places represent:

• the memory of the CASN,
• its territorial anchoring in Neudorf,
• its collective strength,
• its openness to partners and families,
• its ability to host strategic events,
• and its desire to offer a premium experience to those who live the pre-match, post-match and official matches.

Our mission was to imagine, and then paint, a series of frescoes that give a unique identity to each show, while creating graphic continuity throughout all the spaces.

Executive lounge: the elegance of the line, the depth of the story

In the executive lounge, we have chosen a refined, refined, deliberately intimate and symbolic aesthetic.
Here, the fresco tells the history of the club in the Neudorf district, its working-class roots, the way Racing was born in the heart of a warm, lively and noisy community.

The fine lines evoke:

• the first streets of the district,
• the silhouettes of the supporters of 1906,
• the emblematic facades of a Meinau in mutation,
• and fragments of archives revisited.

The monochromatic palette, punctuated by Racing’s iconic blue, creates a subtle contrast to the contemporary furniture chosen by the architects.

The final rendering plays on the poetry of the line, without overloading, leaving room for raw emotion.

Intimate seminar room: Saint-Exupéry as a common thread

This show was imagined as a parenthesis, a space for reflection, meetings and strategic exchanges.
We have chosen to summon the world of Saint-Exupéry, a literary figure whose values are in line with those of the club:

• humanism,
• transmission,
• courage,
• imagination,
• travel,
• responsibility.

The fresco includes:

• Lines inspired by the original designs
• stylized aeronautical elements,
• hand-created constellations,
• keywords such as trust, exploration, vision,
• and silhouettes between heaven and earth.
• The style is deliberately ethereal, almost floating, like a visual breath in the heart of the stadium.

The goal: to create a serene, inspiring workplace, where people feel able to think far and right.

VIP lounge: the fervour, the chants, the energy of match nights

In the VIP lounges, we highlighted the fervour of Racing, its beating heart: the supporters.
The frescoes recount:

• the effervescence of the stands,
• with raised hands,
• flags,
• the songs,
• encouragement in all the languages of the world,
• the famous blue heart, symbol of a shared love.

The custom-made brushes allowed us to obtain a movement effect, almost vibratory, reproducing the atmosphere of match nights.
The integrated, hand-drawn typography is inspired by signs, banners and fan slogans.

This space becomes a real soundscape transformed into graphic writing.

Players’ and Families’ Lounge: between intimacy and encouragement

This particular show was to embody:

• proximity,
• support,
• human warmth,
• intimacy before a match,
• family pride.

So we imagined a softer, more sensitive fresco, which mixes:

• silhouettes in motion,
• gestures of comfort,
• handwritten encouragement,
• fragments of stadium architecture,
• stylized balloons,
• dynamic trajectories.

The colors remain sober, but punctuated by softer blue notes, like a link between childhood, family and competitive spirit.

An artisanal and exclusive technique: the Métamorphoze signature

All the frescoes have been made according to the exclusive method developed in our workshop.
This technique is based on:

• Our custom-made brushes

A set of physical and digital brushes to produce singular, recognizable textures.

• Freehand line work

Every line breathes, every texture vibrates: nothing is perfectly smooth because everything has to stay alive.

• Subtle material effects

Superimpositions, transparencies, light shadows, controlled flat tints.

• Fine adaptation to furniture and materials

The frescoes are designed to dialogue with:

• wood panels,
• textiles,
• lighting,
• technical wallpapers.

This method makes it possible to produce original, elegant, contemporary works, adapted to premium spaces.

Contemporary signage to harmonise flows and reinforce aesthetics

In addition to the frescoes, we designed personalised signage to guide visitors.
The pictograms, typographies and guidelines are directly inspired by the frescoes, ensuring:

• visual coherence,
• reading comfort,
• graphic elegance,
• fluidity of movement.

Each salon has its own identity, but they all share a common visual grammar.

A premium experience for a next-generation stadium

Racing’s objective was clear:
to make the Meinau salons exceptional spaces, capable of:

• seduce partners,
• enhance the club brand,
• attract new talent,
• strengthen the sense of belonging,
• offer high-end hospitality,
• create memorable moments.
• Thanks to the frescoes and signage, these rooms become:

• immersive, narrative locations

Every wall tells a story.

• Premium spaces

Modern, elegant, aligned with the expectations of the top level.

• identity markers

The blue, the heart, the silhouettes — everything evokes Racing without ever falling into caricature.

• functional and aesthetic areas

Art is not decorative: it structures the space.

An artistic tribute to Racing, Strasbourg and its community

With this large-scale project, we wanted to offer Racing Club de Strasbourg:

• a strong visual identity,
• unique lounges,
• a coherent artistic immersion,
• a tribute to its neighbourhood, its history and its supporters,
• and a set of spaces that live up to the passion bleue.

These hand-painted frescoes, thanks to our exclusive Metamorphoze technique, transform the stadium’s hospitality into a true cultural experience, where sport, memory and graphic poetry come together.

Racing now has VIP lounges in its image:
vibrant, human, contemporary and deeply inspired by the blue heart of its community.