Art, design and window displays. A real “Alchemy” in Luxembourg

In the new Alchemy office building in Luxembourg, we designed and installed a decorative, design and resolutely contemporary window window that assumes two inseparable ambitions: to sculpt light and orchestrate the rhythm of life at work
Mission

Creation, manufacture and installation of a custom-made window sticker

Made of top-quality frosted film, this custom-made creation deploys, from window to glass partition, a visual language inspired by the rhythms of companies – cycles, accelerations, breathing, resumptions – like an eternal restart. Designed to the millimetre to dialogue with a refined interior decoration, in black and white, punctuated by ultra-contemporary furniture, both plant and mineral, it fits into the architecture with a calm evidence. The result: visual comfort and controlled confidentiality for each user, and a redesigned identity of place around a bright and contemporary colour code that signs the points of contact, without weighing down the whole.


The bias: to make the rhythm visible without freezing it

The company is a living organism, organized by cycles: projects that are born, expanded, transformed; meetings that bring people together, decisions that orient, productions that unfold; pauses that relieve, resumptions that relaunch. We have chosen to translate these dynamics into a visual writing made up of strata, pulsations and modulations.

  • The layers evoke memory and the accumulation of know-how: frosted strips, thin or wide, overlap slightly and create zones of controlled transparency.
  • The pulsations are materialized by regular intervals that accelerate or distend, like a musical measure: the framework intensifies near the spaces of concentration, lightens in the vicinity of the circulation zones.
  • The modulations play on the granularity of the ground and on minimalist coloured accents that punctuate the angles, handles, or edges of the partitions – a bright colour (electric blue, acid green, coral or signal yellow depending on the stage) designed as landmarks of navigation and identity.

This graphic partition crosses the levels and adapts to uses: meeting rooms, concentration bubbles, open spaces, relaxation areas, project spaces. Everywhere, window displays pace without constraining, animate without distracting, structure without visually compartmentalizing.


Why frosted film: material, light, confidentiality

The premium frosted film we have selected is not just an aesthetic choice: it is a material of light. It filters, diffuses, suppresses glare and ensures the confidentiality necessary for exchanges, without closing in on people. The opalescence of the film takes natural light and redistributes it smoothly, which:

  1. Promotes visual comfort in everyday life, especially in south-facing offices or sitting in front of glass walls.
  2. Reduces fatigue from excessive contrast between bright areas and screens.
  3. Maintains the perception of an open and crossing stage, guaranteeing a fluid circulation and a feeling of space.

In terms of confidentiality, we mapped the viewing angles and defined an appropriate level of blackout for each partition: seat-height banners to hide documents, increased density at eye level in meeting rooms, graduated “privacy screen” effect in telephone bubbles. The calibrated transparencies let silhouettes and light be read, but freeze the details: conversations, screen content, sensitive documents remain protected.


A black and white design, enriched with vivid accents

The interior of Alchemy defends a radical aesthetic : deep black walls and partitions, controlled ceilings and exposed networks, mineral furniture (metal legs, thin tops, reconstituted stones) balanced by structured plant islands . Our window stickers are based on three rules:

  1. Primacy of black/white : the frosted/light screen composes a luminous greyness that dialogues with the matt surfaces.
  2. Sharp lines : High-precision vector files, burr-free paths, natural angles; The frosted is cut with a line, then mounted to fit each joinery without visible overthickness.
  3. Colour in touches : our bright and contemporary colour code is expressed in nets, rhythm points, tabs at strategic positions: room scouting, elevator levels, area entrances. The colour never imposes itself on the surface; she composes with it, like a punctuation.

The result: the eyes breathe. The window frames structure the field of vision, the furniture covers the floor, the vegetation softens and oxygenates the whole. Space is not spectacular: it is fair.


A common language for multiple uses

Beyond the aesthetic signature, window stickers play an operational role. We have developed a modular vocabulary according to the spaces:

  • Open space : stretched rhythms, frosted halfway up to block direct vision on the screens, transparency above so that light circulates.
  • Meeting rooms : reinforced density at eye level, discreet coloured border for the legibility of the names, reminder of the rhythm on the rebated door.
  • Telephone bubbles : tighter pattern, assumed cocoon effect , vertical links that reduce perception from the corridor without saturating the interior.
  • Project spaces : “thick” frosted areas over 2/3 of a height, light band in transom for zenithal input.
  • Circulation : light grid, colour reminder at each change of wing, cadence arrows integrated into the graphics to guide without added signage.

The whole constitutes soft signage, embedded in the material, which guarantees orientation, confidentiality rules and visual coherence.


A discreet story: the eternal repetition

“The rhythms of companies, like an eternal restart.” We made it a narrative thread. On certain spans, the intervals open and close like a breath; on others, they follow denser sequences , comparable to peaks in activity.
From one set to another, the pace evolves: in the morning, the plot widens near the reception cafés; in the middle of the day, it tightens around the production rooms; At the end of the afternoon, it lightens up near the relaxation areas. There is no explicit text: the motif tells.

This non-verbal reading anchors the window in the experience of the teams: everyone, without thinking about it, feels the space, understands the expected posture (concentration, collaboration, relaxation) and finds their place in it.


Methodology: precision, prototypes, controlled installation

An intervention that touches on transparency cannot be improvised. Our approach followed five steps:

  1. Surveys & lighting : detailed measurements (with a plank on glazing joints), study of orientations, recording of cones of vision and potential glare.
  2. 1:1 models : life-size prints temporarily placed on two test bays to validate the height of blackout, the cadence and the color accents.
  3. Manufacturing : high-precision plotter cutting, strip numbering, invisible chamfers on corners, purging of micro-details to prevent the beginnings of detachment.
  4. Installation : intervention in occupied sites, planning in calm beaches, controlled wet installation to chase away the slightest micro-bubble, scraping in cross passes, curing time respected.
  5. Inspection & handover : quality checklist, joint rework, maintenance documentation and touch-up kit for the facility team.

Each pane of glass is unique ; Every detail counts. On arrival, the eye sees only the obvious : a graphic skin that seems to be born with architecture.


Confidentiality: ergonomics of the gaze

In a largely glass-enclosed environment, confidentiality is not a luxury: it is a condition of trust. We have translated it into ergonomics of the gaze :

  • Hide what needs to be masked (screens, documents, faces in meetings) without erecting walls.
  • Maintain light axes to maintain the feel of an open tray.
  • Preserve the non-verbal signal : see that a room is occupied, that an exchange is in progress, without reading the content.

For this, the visual thickness of the ground glass varies. We play with the frequency, width and superposition of the frames. Sensitive areas are given a tighter pattern; public areas, an open pace. Confidentiality becomes legible and intuitive.


Sustainability & maintenance: thinking long term

A quality frosted film, well applied, ages well. We have chosen an anti-UV, anti-scratch (topcoat) and easy-to-clean (microfibres, neutral solutions) reference. The contact areas (handles, edges) are protected by almost invisible transparent varnished threads .
In the event of changing needs, our vector files allow partial replacements without redeploying an entire section of partition: an economic and ecological advantage.


Alchemy’s identity: inhabited minimalism, controlled color

“Remaking the entire identity of the place” did not mean changing course : Alchemy already assumed a powerful minimalism . Our role was to inhabit it, to give it flesh and language. The bright colour code intervenes in supports – not in flat areas.
We have defined an accent (blue, green, coral, yellow) for each level that marks out the key spaces: floor thresholds, room numbers, circulation totems. These touches dialogue with the frosted, create memory landmarks and avoid the anonymizing effect of large monochrome ensembles.

The result is an assumed identity, recognizable in a second: you can recognize Alchemy by its pace.


Concrete benefits for users

  • Visual well-being : less glare, controlled contrast, pleasant diffused light.
  • Concentration : reduction of visual distractors, perceived confidentiality that soothes and authorizes speech.
  • Intuitive orientation : legible paths thanks to rhythms and accents ; The space “speaks” without over-signage.
  • Branding : a signature architectural element that extends Alchemy’s DNA to visitors, partners and candidates.
  • Scalability : modular patterns, targeted replacements, simple maintenance.

Dialoguing with plants and minerals

Alchemy claims a fertile tension between minerality (stones, metals, sharp lines) and vegetal (architectural foliage, aerial containers). Window stickers play the in-between : it mineralizes light with its satin grain, while vegetating the atmosphere with its organic rhythms.
The softened edges of the frosted, the gradual transitions of the wefts evoke growth ; the regularity of the intervals, the structure. The space gains in coherence, without redundancy.


Sobriety and impact: fewer objects, more meaning

Rather than multiplying decorative objects, window stickers do the job : it takes advantage of the square meters already there (the glazing) to bring meaning, comfort and identity. It’s a sober strategy: little material, a lot of effect.
It also optimizes acoustics indirectly – by encouraging customary postures (closed meetings, dedicated bubbles) and by limiting visual crossings that require unnecessary attention.


One project, one coordination

Working on a new site involves fine coordination with carpentry, furniture and planning. We have timed the installation after the removal of the lacquered protections and before the final installation of certain elements, to guarantee:

  • full access to the glazing,
  • the absence of parasitic dust ,
  • the protection of films during the final movement of furniture.

The delivery was accompanied by a maintenance guide, a usage charter (height for affixing displays, compatible adhesives) and rapid training for the maintenance teams.

Together

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