A monumental fresco to celebrate 40 years of commitment: the Mutuelle des Motards is adorned with a giant work of art
Mission
Celebrating 40 years of history and carrying a vision
Celebrating 40 years of history and carrying a vision
This spectacular creation — visible from several hundred meters — marks a symbolic turning point in the history of the Mutual. More than a tribute, more than an artistic gesture, it is a pictorial manifesto, a giant ode to the freedom, solidarity and civic struggle that have shaped the biker community since the 80s.
The facade of the headquarters, a vast expanse of concrete and glass, has become a vertical blank page, offered to artistic interpretation. In a few weeks, it has been transformed into a total work:
A story, a symbol, a memory.
Of a rare scale in the French landscape, this fresco is in line with the great urban murals. It is not only impressive by its size, but also by the density of the graphic message, the energy of the lines, the power of the colors and the finesse of the details.
On the scale of the city, this fresco becomes a visual landmark; at the level of the Mutual, it becomes its standard, its assertive identity, projected into the public space.
At the heart of the composition is a major nod: the contemporary reinterpretation of Eugène Delacroix’s famous painting, Liberty Leading the People.
But here, there are no barricades and muskets.
The scene is transposed into the world of bikers, rewritten with audacity, commitment and modernity.
Each element is a symbol:
Roads cross words, the figures of the founding years become memory, gestures translate the struggle.
Here, everything is moving in the same direction: that of the freedom to act, to ride, to militate, to unite.
This fresco does not illustrate the past: it depicts a modern epic, that of a community that has made solidarity a collective weapon.
The Mutuelle des Motards was not born out of a commercial opportunity, nor from a classic insurance model.
It was born out of a movement of anger, awareness and national mobilization.
In 1983, faced with the prohibitive rates imposed by traditional insurers, the French Federation of Angry Bikers (FFMC) created a militant, solidarity-based, and different project.
An insurance built by motorcyclists and for motorcyclists, around simple and strong values:
freedom, solidarity, responsibility, equality.
This fresco tells the story of this fight.
It reveals its collective strength.
It gives substance to a history that has never ceased to be contemporary.
The manholes painted on the façade do not look at the past: they scrutinize the future.
Silhouettes in motion do not flee, they move forward.
The mechanisms represented in the background remind us that human mechanics, too, can be maintained, protected, and strengthened by the community.
Franck Blériot explains his approach:
“This fresco is not an illustration.
It’s a story.
I wanted to tell a modern epic story — that of a community that chose solidarity as its driving force.”
For the artist, the challenge was to find the right tension between:
It is a work where the pictorial gesture is part of the architecture, where the content echoes the form, where the spirit of Delacroix becomes a field of expression to tell the story of a contemporary, civic and profoundly human struggle.
The fresco has its roots in the great history paintings:
diagonal compositions, ascending movements, symbolic figures, the power of bodies.
But it also borrows from the vocabulary of street-art, motorcycle graphics, and mechanical iconography.
She combines text and image, memory and modernity, architecture and narration.
It reads:
This hybridization makes it a militant, universal and profoundly accessible work.
It does not ask to be explained: it speaks for itself.
By inscribing this work on the façade of the headquarters, the Mutuelle des Motards is making a rare gesture:
It offers the city, the inhabitants, the passers-by, a perennial, open work, visible on a daily basis.
She says that her story is not only told internally, in her institutional documents or archives, but on the walls, in plain sight.
This fresco contributes to:
It will become a lasting visual and cultural landmark, an element of local heritage, a shared memory.
A fresco of this magnitude requires:
To create one of the largest frescoes in France is to face the material, the weather, the height, the fatigue, the precision.
It also means accepting that the façade becomes the equivalent of a monumental canvas, where every visible gesture from the ground must be perfect.
The result:
A vibrant, powerful, coherent fresco, whose graphic quality remains intact both at 2 meters and 200 meters away.
This fresco is not a set.
It is a statement, a manifesto, a living tribute.
It celebrates:
By reinterpreting Liberty Leading the People, the work places the Mutual Society in a historical continuity : that of citizen struggles, social advances and solidarity commitments.
It is a fresco that looks back to better move forward.
A fresco that connects the individual to the collective.
A fresco that asks a simple but essential question: what is freedom today?
With this monumental work, the Mutuelle des Motards reminds us that it is not a mutual insurance company like any other:
It was born out of a movement, it lives on a community, and it continues to move forward thanks to the strength of those who believe in it.
A facade.
A fresco.
A fight.
A story.
A future.
And now, a masterpiece to bring them together.